This workshop covers brand strategy components, competition analysis, elevator pitch, differentiation, customer path, brand positioning, value proposition, brand stories, and creating a unique brand story for a daily used product.
Improve branding skills through assignment feedback and deeper understanding of brand strategies.
Kritika Trehan, the founder and creative head of Studio Ping Pong, Kolkata. Her expertise lies in brand building, publication, websites, and packaging. Throughout her career, Kritika has collaborated with over 70 brands, delivering outstanding design solutions.
Her work has been recognised and featured in renowned publications such as Al Jazeera, Platform Magazine, Creative Gaga, Mid-Day, and Hindu, further solidifying her reputation as a highly-skilled creative professional.
Kritika's client portfolio boasts an impressive array of names, including Penguin India, Tinder India, Netflix India, OXFAM, JSW, Film Companion, Conscious Foods, Marico, and Amazon Prime. Kritika strives to inspire and guide aspiring designers toward achieving their full potential!
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