Social Media Manager

• Own the end-to-end social media strategy and execution for key platforms — primarily LinkedIn and Instagram, plus X (Twitter) and others as relevant.
• Build top-of-funnel awareness and strengthen ownpath’s positioning in the design and product ecosystem.
• Plan out content calendars, create content (you will be provided support with creation of assets as needed), and publish content tailored to each platform (short-form, long-form repurposing, visual posts, reels, carousels, etc.).
• Collaborate with internal teams to surface stories, insights, and learning resources.
• Repurpose already existing marketing material, optimised for different platforms.
• Maintain a platform-specific content strategy (e.g., concise communication for Twitter, visual-first for Instagram).
• Track performance metrics, analyze engagement, and iterate on content based on insights.
• Manage social media tooling, scheduling, and workflows across platforms.
• Leverage AI tools and lightweight creative support to scale content efficiently.
• Maintain a high standard of clarity, craft, and brand voice across all public communication.

• 2–5 years of experience in content creation or managing social media for creative, design, tech, or content-led brands.
• Strong understanding of how content performs across LinkedIn, Instagram, Twitter, and other social platforms.
• Proven ability to plan and execute social media calendars end-to-end.
• Ability to craft sharp, engaging copy and adapt tone for different platforms.
• Experience repurposing long-form content into short, high-impact formats to increase visibility and establish positioning.
• Comfortable collaborating with designers/other teams to produce marketing content.
• Highly organized, detail-oriented, and able to manage multiple channels simultaneously.
• Basic design skills (Figma, Canva, or equivalent) to create or refine content assets.

Nice to have: 

• Experience working in start ups.
• Experience leveraging AI to create content at scale.
• Experience working in or with design studios, creator-led brands, or education platforms.
• Familiarity with content analytics tools and social scheduling platforms.
• A deep interest in design, creativity, and the communities around them.

• Access to tools, creative support, and resources to help you produce great work and advance in your career.
• A culture that values learning, autonomy, and craftsmanship.
• Competitive compensation aligned with industry standards.
• Flexible, remote-friendly work environment.