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Shaping Design with Data

While Google Analytics can’t tell you exactly why a user quits, the position of the step in the funnel enables you to make an educated guess. And by analyzing where visitors go after they quit, you’ll get further insight into what may have gone wrong.

Article

Shaping Design with Data

Here is a case study of a recent audit our Digital Analytics department did for shop.jaguar.com. The purpose of this is to show real-life examples of how UX audits can be approached for eCommerce stores. This article is only partly representative of the particular UX audit and should not be considered as concrete suggestions, the data is filtered and only several UX aspects are taken into account. Nevertheless, this should give you a good insight of the results that can be delivered.

Article

Usability Testing

UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

Article

Shaping Design with Data

While Google Analytics can’t tell you exactly why a user quits, the position of the step in the funnel enables you to make an educated guess. And by analyzing where visitors go after they quit, you’ll get further insight into what may have gone wrong.

Article

Shaping Design with Data

Here is a case study of a recent audit our Digital Analytics department did for shop.jaguar.com. The purpose of this is to show real-life examples of how UX audits can be approached for eCommerce stores. This article is only partly representative of the particular UX audit and should not be considered as concrete suggestions, the data is filtered and only several UX aspects are taken into account. Nevertheless, this should give you a good insight of the results that can be delivered.

Article

Usability Testing

UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

Article

Shaping Design with Data

While Google Analytics can’t tell you exactly why a user quits, the position of the step in the funnel enables you to make an educated guess. And by analyzing where visitors go after they quit, you’ll get further insight into what may have gone wrong.

Article

Shaping Design with Data

Here is a case study of a recent audit our Digital Analytics department did for shop.jaguar.com. The purpose of this is to show real-life examples of how UX audits can be approached for eCommerce stores. This article is only partly representative of the particular UX audit and should not be considered as concrete suggestions, the data is filtered and only several UX aspects are taken into account. Nevertheless, this should give you a good insight of the results that can be delivered.

Article

Shaping Design with Data

Here is a case study of a recent audit our Digital Analytics department did for shop.jaguar.com. The purpose of this is to show real-life examples of how UX audits can be approached for eCommerce stores. This article is only partly representative of the particular UX audit and should not be considered as concrete suggestions, the data is filtered and only several UX aspects are taken into account. Nevertheless, this should give you a good insight of the results that can be delivered.