DESCRIPTION
Microcopy (sometimes written micro-copy) is the words on sites and apps that accompany the user's actions. "Microcopy: The Complete Guide" gives you the knowledge and tools needed to write smart, effective and helpful microcopy for your digital interface. It includes principles, practical tips, and dozens of screenshots from actual sites and apps of corporations, start-ups and SMBs. When you finish this book, you'll know how to use every word in your website or app to:
- Make the users fall in love and come back
- Help them perform tasks easily
- Turn every boring screen to a positive experience
- Increase conversions