Build products that people want
70% of new products fail because they do not cater to real user needs. Going deeper into the discovery process can significantly bridge the gap between your product and your users. This workshop will help you refine your product ideas by deeply understanding real user problems and landing on the best way to solve them.
You want to figure out what to build and not just how to build it. You're looking to make the right decisions and unlock as many insights as you can with the time you have.
Uncover unmet user needs that no one else has solved for, de-risk exploring bold ideas, and move faster through rapid iteration.
Learn to run experiments at the discovery stage and solve for problem-solution fit before product-market fit.
Go deeper to uncover more insights and validate your assumptions before spending engineering resources.
The workshop is divided into sections that have some theory, immediately followed by a hands-on activity. Team up with fellow participants to work on a brief, which you will continue to solve for throughout this workshop.
Unlock the potential of your idea
Product discovery can be a challenging and uncertain process, leading to anxiety about the success of the product and the future of your company. The fear of failure or making the wrong decisions can be daunting. This workshop has been designed to help you overcome those fears and unlock the potential of your product idea.