FOR EARLY-mid career DESIGnERS

Brand Strategy and Identity Design

This workshop by Kritika Trehan will help you understand the components of brand strategy, study your competition, develop a brand positioning statement and value proposition, and create a unique brand story for a product you use every day.

JULY 15 & 22

ONLINE WORKSHOP

WHO IS THIS FOR?

Are you a designer who wants to create more meaningful brands?

The workshop is for designers who are responsible for creating or managing brands.

You identify as one of the following

Connect app

Early-mid career designer

Brand managers

Founding designer

You are already familiar with

The basics of brand strategy

Brand positioning

Visual identity principles

Connect app

breakdown of the workshop

Make informed brand design decisions and build impactful, meaningful brands.

Workshop day

This workshop covers brand strategy components, competition analysis, elevator pitch, differentiation, customer path, brand positioning, value proposition, brand stories, and creating a unique brand story for a daily used product.

Assignment Review

Improve branding skills through assignment feedback and deeper understanding of brand strategies.

MEET YOUR INSTRUCTOR

Kritika Trehan

founder & creative head of Studio Ping Pong

Kritika Trehan, the founder and creative head of Studio Ping Pong, Kolkata. Her expertise lies in brand building, publication, websites, and packaging. Throughout her career, Kritika has collaborated with over 70 brands, delivering outstanding design solutions.

Her work has been recognised and featured in renowned publications such as Al Jazeera, Platform Magazine, Creative Gaga, Mid-Day, and Hindu, further solidifying her reputation as a highly-skilled creative professional.

Kritika's client portfolio boasts an impressive array of names, including Penguin India, Tinder India, Netflix India, OXFAM, JSW, Film Companion, Conscious Foods, Marico, and Amazon Prime. Kritika strives to inspire and guide aspiring designers toward achieving their full potential!